SmithGeiger delivers unparalleled research and insights that build audiences, inspire consumers, and evolve brands.
What we do
Analytics & Insights
Revenue & Growth
Advertising Strategy
Creative Design & Storytelling
Strategy & Activation
Transform
challenge into
opportunity
Every day, Americans spend close to 11 hours in front of a screen. We set the bar for understanding how they apportion that screen time, why and when they do, and how you can earn a larger share of it.
We have had a seat at the table for every major digital transition over the past quarter century – all screens, all platforms, all social networks, and all day parts.
Based on learnings from over 4,000 custom research projects, our insights of local and national media consumption are unmatched.
We know your
audience
We know the perceptions, motivations and behaviors of consumers from Gen X to Gen Z, from millennials, moms, and minorities to boomers and beyond.
We know the screens they use, publications they read, ads they click, people they influence, the ones they “follow”, social networks they love, brands they know, and the “why” behind what they do and think.
Our insights guide the development of our partners’ content, ads, products, broadcasts, programs, and services. We drive their success with data, not hunches and hopes.
Know what’s coming
We move at the speed of digital and ensure you do too.
Our view is that “anticipate, lead and leverage” is a more profitable strategy than “defend and follow.”
What differentiates us
Speed. Precision. Innovation.
Others consider data an endpoint. For us, it’s just the beginning. We build on the data and deliver actionable recommendations. Our insights shape success for the most celebrated brands across the globe. Depth of experience: We have conducted over 4000 proprietary studies and have had a seat at the table at every major transition from broadcast, to digital, to mobile, to today’s continuing evolution of multi-screen and multi-platform technology, including OTT and virtual reality. We set the benchmark for understanding, evaluating, and delivering actionable recommendations in this highly complex digital landscape. Our forward thinking provides roadmaps for our clients to choreograph their programs and messaging across all social networks, transform disruption into opportunity, and develop new and innovative revenue streams. Deliverables: We never leave our clients with an indecipherable data dump. While we do deliver comprehensive data and analyses, we decode that information and provide insights and actionable recommendations designed to meet our clients’ core objectives. We interpret the data and provide clear roadmaps for success. Additionally, we deliver our raw data (in addition to any data formats requested) in the form of our proprietary Flash Reports. These reports enable our clients to access any cut of the data with a single click. We obviate the need for any additional time and expense that other firms require to process those additional data cuts. Research Based Consulting: We do not limit our services to research. We are instrumental in helping our clients apply the insights and learnings surfaced in the data. The media landscape continues to evolve at an exponential rate. In order to help our clients anticipate trends and adapt at the speed of digital, we offer ongoing consulting services. Our teams support both on-air and digital initiatives, and we choreograph efforts across all screens and social media platforms. We consult with over 100 stations in the US, a host of media companies and provide research based guidance for all aspects of brand, product, and program development. Timelines: We have a reputation within the industry of delivering the fastest turn-around times on even the most complex segmentation studies. Methodology: Unlike many more traditional research firms, we are not wed or limited to any specific methodology. We deliver a broad and innovative range of quantitative and qualitative services and will deploy whatever service or combination of services best meets our client’s marketing objectives. These include online and mobile surveys, digital panels, online and in-person dial tests, focus groups, affinity sessions, proprietary digital ethnographies, eye tracking, Emotient Analytics (facial Coding), on site and in-store interviews. Innovation: We move at the speed of digital and are market leaders in innovating research technology and methodologies. Our Virtual Tag Along® sets the benchmark for digital ethnographies, and our current work with Stanford University, ShareRocket, and Vertical Knowledge enable us to deliver 1) moment-to-moment immersive digital monitoring, 2) real-time social equity scores, and 3) a digital monitoring system capturing sentiment, content, interactions, transactional behavior and trends with real time reporting and dashboards. Sampling Methods: By design, we rely on a number of different sample sources in order to meet the needs of each project and offer a deeper sample base than most. Quality Control: The emphasis we place on quality control is unmatched in the industry. We monitor and clean the data several different ways:
Read our
perspectives
Evolve. Disrupt. Thrive.
The media landscape continues to evolve at an almost exponential rate. Read what our thought leaders have to say about everything from breaking news and weather, to digital innovation, VR, and new revenue opportunities.