We draw from a broad range of qualitative and quantitative methodologies, bringing to bear any and all resources required to meet your specific objectives. Every study we undertake is as nuanced and unique as the individual clients we serve. Our integrated consulting and research services range from brand, usability and segmentation studies to ad assessments, content development, digital optimization, and product ideation.
Unbiased. Comprehensive. Precise. Actionable. Timely.
With over 4000 custom research projects to our name, SmithGeiger sets the benchmark for quantitative studies. We supply everything you need, including the acquisition of sample, questionnaire design, proprietary Flash Reports (one-click access to all data points of your study), analysis, and comprehensive actionable recommendations.
The unmatched quality of our sample, the sophistication of our surveys, and the timeliness with which we complete our studies are without equal.
Our services include:
• online and mobile surveys
• brand tracking and analysis
• price optimization
• conjoint analysis
• principle components
We never lose sight of the people behind the numbers and offer a multitude of ways to reveal a deep and personal understanding of what drives their behaviors and motivations.
Our qualitative services include the acquisition of sample sources, moderator guides, moderator, facilities, incentives, and comprehensive presentations.
We capture most sessions in high quality video, which we can stream to your location in real-time upon request.
• focus groups
• online shop-a-longs
• online communities
Loyalty. Affinity. Audience. Mindshare. Revenue. All things digital.
From the newsroom to the social media universe and everything in between, we work hand in hand with some of the most recognized brands in the world, providing research-based, actionable strategy to drive successes across all of these domains. Whether it’s developing talent, assessing ads, launching a brand, innovating new products, identifying and staying ahead of trends, or choreographing the increasingly complex deployment of digital media strategies, engage us to drive measurable and sustainable growth.
From The Voice and The Weather Channel, to late night comedy, sports, reality TV, promotions, and the newsroom, our strategy team launches and supports award-winning channels and programs that dominate their genres and markets.
We combine comprehensive research (dial tests, focus groups, surveys, etc.) with over 30 years of industry expertise and work directly with producers to deliver concise recommendations that address everything from content, pacing, wardrobe, and talent, to engagement across platforms and the implications of simultaneous screen usage.
We reveal the “why” behind audience behaviors, and detail and implement changes that boost ratings and drive viewer acquisition.
Revenue & Growth
The media landscape and the revenue models within it continue to evolve at an almost exponential pace. As it transforms, opportunities to generate new revenue have never been greater or more complex.
SmithGeiger delivers value on three primary levels:
• Increase Ad Sales: Our Elevate experts work directly with your ad sales team to deliver a proven process that increases your sales. Last year, our partners realized new revenues of $20M through our Elevate program with 100% client retention. These Elevate services (described below in detail) include a 3-day training session, 1-on-1 workshops, and best practices tool kit. I addition, we attend a pitch week working hand in hand with your sales experts as they meet clients and close deals.
• Relationship Revenue Workshops. We empower our partners and their sales teams by reimagining ways for them to fully leverage the content and the connections they already have. Our experts guide your team to new possibilities in creating revenue based on industry leading case studies, best practices and sales pitches.
These workshops (7 in total) are action oriented, affordable and focused on key opportunities including On Air/Digital Content Revenue Optimization, Good Deeds and Public Service Revenue, Native and Branded Content Revenue, Social Media Revenue, Video and OTT Revenue, Contests and Sweepstakes Revenue, and Agency Services. Going beyond non-traditional revenue, these workshops give your team new partnership capabilities focused on your best local revenue opportunities.
• Research: Through surveys, focus groups, and testing, we evaluate brand awareness, lift, engagement and intent-to-purchase which empowers our partners to quantify success and increase ad buys.
We create and innovate through collaboration, artistry and truth.
We are a nimble, skillful collective harnessing the power of design and storytelling to discover and deliver unique, impactful, and authentic messaging.
We redefine spaces and reshape perceptions…it’s our thing.
We believe in true collaboration, where creatives listen first… then explore, discover, develop, design, write, shoot, edit, respond and have the courage to challenge ourselves to reimagine everything.
We embrace the art of humanity and originality.
We seek to explore the true potential of brands.
We innovate with purpose.
We stand tall. Challenge us.
We have built our community around scientists, storytellers, designers, investigators, and strategists. We work closely with each other and you to craft targeted approaches designed to address specific needs with effective and enduring solutions.
Strategy & Activation
Brand Analysis And Tracking
In a digital era characterized by near-infinite choice and a proliferation of platforms, managing a brand has never been more challenging, and understanding brand awareness and perception has never been more essential.
Our brand evaluation and tracking services provide rigorous assessments of who your viewers and consumers are, what they value, and how those perceptions change over time. We explore their emotional connection to your brand across all screens and platforms and provide you with clear, specific initiatives for growing your brand’s awareness and user base across all existing and emerging platforms.
The final insights and analysis we deliver “crack the code” for marketing messaging, positioning, brand elasticity, and product and program development
It’s not just reaching the right person. It’s reaching the right person, with the right message, on the right device, at the right time. Our segmentation studies deliver that level of granularity and precision.
We define, identify, and articulate your most valued consumer segments and create detailed profiles to inform your marketing, content and sales teams . Our studies assess your brand to determine awareness, loyalty, and affinity. And, our final reports provide universe estimates of your prospective consumer base with clear recommendations how, when and on what device to reach them.
Our research will leave you with a rich understanding of:
• Prospective size of the consumer base
• Overall brand awareness, affinity, and loyalty
• How the consumer base breaks down into between 5 and 8 understandable and relatable segments
• Critical details about those segments, including among others:
——• Media preferences and behaviors
——• Platform-related preferences and behaviors
——• Key consumption habits and drivers
——• Psychographics and attitudes
——• Their relative size and potential as targets within the broader universe of relevant subscribers
Our deliverables include both clear, straightforward segment profiles for use as “quick reference” tools, and a simplified segmentation algorithm that will allow you to identify those segments quickly and easily for future research.
Program Testing And Maintenance
In side-by-side analysis, our groundbreaking methodologies measurably outperformed antiquated practices limited to mall intercepts and unreliable Vegas-based respondent pools.
We combine our rich experience (many hundreds) with innovative online dials and comprehensive face-to-face affinity sessions to deliver unmatched precision in program analysis and concept testing.
While our data is unique and comprehensive, our insights and actionable recommendations set us apart.
Digital And Social Optimization
We create the perfect storm of content development, discovery and distribution.
Our digital optimization teams measurably increase brand awareness, engagement, ratings, and revenues. All screens. All platforms. All social media networks.
Our services range from half and full day workshops to monthly consulting engagements. In all cases, our partners look to us for a host of deliverables:
• conversational choreography – efficiently message across all screens and social networks
• identify new revenue streams
• quantify digital brand awareness and provide insights and recommendations to gain mindshare
• understand and implement social triggers
• best practices to create and distribute video snackables
• develop digital content and content delivery strategies
• digital/website/app reinforcement
• influencer amplification – identify and leverage key influencers
• content enrichment (evolve different presentations for different screens and social networks)
• mobile micro moments
Mindshare. Screen time. Our research and consulting deliver both.
Our partners look to us to quantify where, when, and why their audiences and consumers engage with their brands. Most importantly, they expect us to deliver concise recommendations to increase that engagement.
Through a combination of innovative online surveys, real-time social media tracking, and digital ethnographies, we build and refine a series of indices and metrics detailing and capturing 45 different elements of engagement behaviors. These behaviors encompass social media, multi-screen usage, and parallel activities.
Our insights set the foundation that drive interactions across all screens and platforms.
Through our Elevate brand we also help you to empower your ad partners. Elevate delivers 5 core services.
This quantitative service is designed to guide your advertisers with their creative direction to help increase custom KPIs such as web traffic, revenue, call volume etc. We identify brand awareness, perceptions, affinity, intent to buy – across all screens and social networks. We create a level set on existing brand attributes to guide creative teams of your advertisers.
Discussion Panel (Online Focus Groups)
These focus groups help advertisers understand brand sentiment, perception, adoption. Our deliverables include a certified moderator, moderator guides, acquisition of sample, facility rentals, and video recordings of each session.
A marketing consultant will evaluate creative direction and provide suggestions and copy points that speak to a client’s research drivers uncovered in a perception or discussion panel. The goal is to help the client produce compelling, actionable creative, that generates positive results.
This service scientifically illustrates media return on investment (ROI) through comprehensive pre and post surveys. The first survey, a brand baseline, is deployed prior to the running of the campaign, and we field the second at the close of the campaign The bottom line is that we quantify brand lift and demonstrate how advertisers’ brand awareness, recognition, loyalty, lift, intent to buy has increased over the course of the campaign.
Advanced Media Correlation Analysis:
As an optional add-on to our brand lift study, we evaluate attribution at a more granular level and scientifically detail correlation between media investment and impact on advertiser KPI’s such as web traffic, revenue, or call volume.